AutoCraze was founded by passionate people who have worked in the automotive industry for a combined total of over 30 years! We’re talking about people who were the masterminds behind one of the biggest stores for wheels and tyres ever created. They know what customers want and how customers feel because they are still these customers themselves.
I was briefed to create a brand identity that would stand out in the market in Australia whilst feeling relatable to the target audience Autocraze was after.
I was also tasked with designing the ecommerce platform for Autocraze. Strong visuals and clear UX were the key mandatories.