Inspired by the much-loved classic childrens storybooks, we created our own Ford little book: Welcome A New Ford Into Your Family. The book told the tale of families on their journey to buying a new vehicle. We tapped into current Falcon and Territory owners’ emotions and delighted them with Ford’s other great new additions. The little book celebrates the excitement of new possibilities and the anticipation that buying a new Ford brings, we showed owners that there’s always a Ford to fit their family. Initial sales results have exceeded expectations with Ford already seeing new Fords of all shapes and sizes being welcomed into families New Zealand wide.