Ford Ranger Breakup Kit

Ford New Zealand wanted to encourage existing Ranger owners to upgrade to a new top-of-the-line Ranger Wildtrak.
Problem is, in NZ Ford Ranger owners are fiercly loyal to their old trucks, so convincing them to say goodbye to their beloved Ranger is really tough. 

Our solution was to create a tongue-in-cheek Ford Ranger
breaking-up kit.
This instructional book provided helpful advice, support and a
money-off voucher to help Ranger owners deal with the emotional trauma of seperation. The last page even featured a built-in box of tissues to mop up the tears of sadness.
 

SERVICES

Agency J. Walter Thompson
Role Illustrator
Client Ford New Zealand 
Year 2018 
Advertising   // Print   // 
Direct Mailer

CREDITS

Creative Director Justin Barnes
Account Director Harriette Hanson
Art Director Nick Houghton
Designer Glenn Chapman
Illustrator Sasha Fowler