Ford New Zealand wanted to encourage existing Ranger owners to upgrade to a new top-of-the-line Ranger Wildtrak.
Problem is, in NZ Ford Ranger owners are fiercly loyal to their old trucks, so convincing them to say goodbye to their beloved Ranger is really tough.
Our solution was to create a tongue-in-cheek Ford Ranger
This instructional book provided helpful advice, support and a
money-off voucher to help Ranger owners deal with the emotional trauma of seperation. The last page even featured a built-in box of tissues to mop up the tears of sadness.