Ford - Script Branding
Towards the end of 2017, Ford NZ wanted to roll out the new global rebrand look and feel.
This is a selection of media I worked on with the new aesthetic and how we localised it for the New Zealand market.
SERVICES
Agency J. Walter Thompson
Role Designer, Illustrator
Client Ford NZ
Year 2017, 2018, 2019
Digital Marketing // Print // OOH
CREDITS
Creative Director Justin Barnes
Head of Design Glenn Chapman
Illustrator, Design Sasha Fowler
Account Director Harriet Hanson
![50-percent-1438x1440_Ford Script 3](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Ford-Script-3.jpg)
![50-percent-1438x1440_Ford Script 3](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Ford-Script-3.jpg)
![25-percent-1441x721_Ford Script 1](https://sashafowler.com/wp-content/uploads/2019/05/25-percent-1441x721_Ford-Script-1.jpg)
![25-percent-1441x721_Ford Script 1](https://sashafowler.com/wp-content/uploads/2019/05/25-percent-1441x721_Ford-Script-1.jpg)
![25-percent-1441x721_Ford Script 2](https://sashafowler.com/wp-content/uploads/2019/05/25-percent-1441x721_Ford-Script-2.jpg)
![25-percent-1441x721_Ford Script 2](https://sashafowler.com/wp-content/uploads/2019/05/25-percent-1441x721_Ford-Script-2.jpg)
![25-percent-1441x721_Ford Script 3](https://sashafowler.com/wp-content/uploads/2019/05/25-percent-1441x721_Ford-Script-3-1.jpg)
![25-percent-1441x721_Ford Script 3](https://sashafowler.com/wp-content/uploads/2019/05/25-percent-1441x721_Ford-Script-3-1.jpg)
![25-percent-1441x721_Ford Script 4](https://sashafowler.com/wp-content/uploads/2019/05/25-percent-1441x721_Ford-Script-4.jpg)
![25-percent-1441x721_Ford Script 4](https://sashafowler.com/wp-content/uploads/2019/05/25-percent-1441x721_Ford-Script-4.jpg)
![50-percent-1438x1440_Ford Script 1](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Ford-Script-1.jpg)
![50-percent-1438x1440_Ford Script 1](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Ford-Script-1.jpg)
![100percent-2880 × 1440_Ford Script Fleet](https://sashafowler.com/wp-content/uploads/2019/05/100percent-2880x1440_Ford-Script-Fleet.jpg)
![100percent-2880 × 1440_Ford Script Fleet](https://sashafowler.com/wp-content/uploads/2019/05/100percent-2880x1440_Ford-Script-Fleet-scaled.jpg)
![50-percent-1438x1440_Ford Script 6](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Ford-Script-6.jpg)
![50-percent-1438x1440_Ford Script 6](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Ford-Script-6.jpg)
![50-percent-1438x1440_Ford Script 5](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Ford-Script-5.jpg)
![50-percent-1438x1440_Ford Script 5](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Ford-Script-5.jpg)
![100percent-2880 × 1440_Ford Script 3](https://sashafowler.com/wp-content/uploads/2019/05/100percent-2880x1440_Ford-Script-3.jpg)
![100percent-2880 × 1440_Ford Script 3](https://sashafowler.com/wp-content/uploads/2019/05/100percent-2880x1440_Ford-Script-3-scaled.jpg)
![100percent-2880 × 1440_Ford Script 2](https://sashafowler.com/wp-content/uploads/2019/05/100percent-2880x1440_Ford-Script-2.jpg)
![100percent-2880 × 1440_Ford Script 2](https://sashafowler.com/wp-content/uploads/2019/05/100percent-2880x1440_Ford-Script-2-scaled.jpg)
![50-percent-1438x1440_Transit 1](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Transit-1.jpg)
![50-percent-1438x1440_Transit 1](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Transit-1.jpg)
![50-percent-1438x1440_Transit 2b](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Transit-2b.jpg)
![50-percent-1438x1440_Transit 2b](https://sashafowler.com/wp-content/uploads/2019/05/50-percent-1438x1440_Transit-2b.jpg)
![100percent-2880 × 1440_Ford Script_Transit](https://sashafowler.com/wp-content/uploads/2019/05/100percent-2880x1440_Ford-Script_Transit.jpg)
![100percent-2880 × 1440_Ford Script_Transit](https://sashafowler.com/wp-content/uploads/2019/05/100percent-2880x1440_Ford-Script_Transit-scaled.jpg)