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#Ranger Nation

As a nation, we love the Ford Ranger. With 8,478 sold for 2016, Ford NZ gave us the task to celebrate and promote their ute being the top NZ selling truck. We came up with a concept where Ranger owners could submit images of their truck via social media to produce and build a real time national mosaic that we called Ranger Nation.


Visit #RangerNation here.

SERVICES

Agency J. Walter Thompson
Role Art Director
Client Ford New Zealand
Year 2016 / 2017
Advertising  // Web Design  // Print 

CREDITS

Creative Director Rod Prosser
Account Director Dom Henshall
Art Director Sasha Fowler
Copywritter Sam Dickson
Digital Producer Anthony Brosnan
Developer Thi Senarante
Community Manager Anita Chhiba

RangerNation_Scamp_50-percent-1438x1440RangerNation_Scamp_50-percent-1438x1440
Ranger_Nation_Adshel_3_25-percent-1441x721Ranger_Nation_Adshel_3_25-percent-1441x721
Ranger_Nation_Adshel_2_25-percent-1441x721Ranger_Nation_Adshel_2_25-percent-1441x721
Ranger_Nation_Instagram_25-percent-1441x721Ranger_Nation_Instagram_25-percent-1441x721
Ranger_Nation_Screen__1_25-percent-1441x721Ranger_Nation_Screen__1_25-percent-1441x721
Ranger_Nation_Screen_2_50-percent-1438x1440Ranger_Nation_Screen_2_50-percent-1438x1440
Ranger_Nation_Bilboard_1_100percent-2880 × 1440Ranger_Nation_Bilboard_1_100percent-2880 × 1440
Ranger_Nation_Spread_100percent-2880 × 1440Ranger_Nation_Spread_100percent-2880 × 1440

More selected projects

Partners Life Animation

Partners Life Animation
Illustration // TVC // Digital // Animation
Cadbury Grand Play

Cadbury Grand Play
Mobile Game // Digital // 3D Modelling
UOA Kahu Student App

UOA Kahu Student App
Illustration // TVC // Digital // Animation
Oreo Towers AR Game

Oreo Towers AR Game
AR Mobile Game // Digital // OOH
Storyboards & Key Visuals

Storyboards & Key Visuals
Illustration // TVC // Digital
Illustrations

Illustrations
Illustration // TVC // Digital
Autocraze

Autocraze
Print // Digital // OOH
Ford Script

Ford Script
Print // Digital
Caltex – It’s a Local Thing

Caltex – It’s a Local Thing
Illustration // TVC // Digital
Battle to the Beehive

Battle to the Beehive
Illustration // Print // OOH
Contact Choices Campaign

Contact Choices Campaign
Illustration // Print // Digital
Berocca Forward

Berocca Forward
Illustration // Print // OOH
Subaru Forester 30″ Storyboard

Subaru Forester 30″ Storyboard
Advertising // Story boarding
Ranger Wildtrak DM – Breakup Kit

Ranger Wildtrak DM – Breakup Kit
Advertising // Print
Metlink

Metlink
Print // Digital // OOH
Uber Mustang

Uber Mustang
Print // Digital // OOH
Ford Family Illustrated

Ford Family Illustrated
Advertising // Direct Marketing
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Z Energy Pie Capital
Advertising // Social Media
University of Auckland

University of Auckland
Advertising // Social Media
Scampaigns

Scampaigns
Advertising // Social Media
Z Energy Blokhedz

Z Energy Blokhedz
Advertising // Social Media
Ford Ranger Print

Ford Ranger Print
Advertising // Print
#RangerNation

#RangerNation
Advertising // Web Design // Print
31c0n

31c0n
Branding // Web Design