Caltex It's a Local Thing

Following Z’s acquisition of the Caltex brand and network in New Zealand, JWT was tasked with developing a new retail communications platform. The proposition ‘great deals with the local touch’ captures Caltex’s distinct advantage of having a network of locally owned and operated stations that deliver ongoing value to their customers.

The creative platform focuses on the idiosyncratic ways that local Caltex operators and their customers might celebrate great value.
It’s a local thing.


Agency J. Walter Thompson
Role Designer, Illustrator
Client Caltex
Year 2018
TVC // Digital Marketing  // OOH


Creative Director Justin Barnes
Head of Design Glenn Chapman
Illustrator, Design  Sasha Fowler
Producer  Anthony Brosnan
Account Director Shaun Rush